Leading van specialist, Vanarama, is cautioning tradesmen that the condition of their work car is likely to have a dramatic impact on whether they get a job or not.
From electricians and plumbers to joiners and painters, Vanarama has cautioned that the condition of a company van is important in making a good first impression, drawing parallels with turning up to a job interview wearing a smart t-shirt and tie.
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Vanarama claim that much more than half of respondents of its survey said they would worry about how good a tradesman was if they couldn’t afford to drive a good work vehicle. Over a third said, on top of this, that they would also worry about their reliability.
Vanarama’s Managing Director, Andy Alderson, said: “From both our own experience of using tradesmen, as well as hearing anecdotal feedback from our customers, we instinctively knew that a van in poor condition could create the wrong impression about a tradesman, potentially impacting the amount of work received, the price charged and ultimately their company reputation. Our recent research of consumer perceptions not only confirmed this but crystallised just how essential a tradesman’s car is in winning new customers.”
Understandably, some companies may be wary of replacing an old van due to issues about future income. but all is not lost as Vanarama offer a range of great discounts.
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Alderson said: “At Vanarama, through the volume related discounts we can obtain, we make it very economical for a tradesman to drive a new van. Leasing payments on a brand new van can very often be less expensive than purchasing an old van on hire purchase.
“Plus, the decreased running costs of a new van with a much more economic engine and no previous wear and tear which implies lower maintenance costs, implies that it can make better financial sense than running a less expensive used van, particularly considering the impact an older van can have on future income, as highlighted by our research.”
Alderson continues: “Our research reinforces what numerous of us already know – first impressions count.”