Highways England has introduced a new multi-million pound security campaign, urging drivers to “Go left!” if their vehicle breaks down on a motorway.
The adverts come after the deliver secretary “called on Highways England to provide the campaign to enhance security as well as public confidence on wise motorways”.
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With 600 UK cars and truck journeys including a breakdown each day, the Government-owned business accountable for England’s motorways as well as major A roads has utilized the tune from the Pet shop Boys’ cover of the hit tune “Go West” to remind drivers that they should steer left on to a difficult shoulder if their vehicle runs into mechanical difficulties or, on a wise motorway, move over to the nearest emergency sanctuary area.
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The campaign is part of an 18-point action plan published by the department for deliver in its wise motorway evidence stocktake last year. It complies with years of criticism as well as concerns relating to wise motorways, which are a cheaper technique of reducing congestion than road widening or building, as well as likewise enable for traffic-capacity boosts in areas where network extension isn’t physically or geographically possible. in spite of a number of prominent mishaps as well as tragedies, as well as an boost in danger in one area, data indicates that wise motorways are safer general than traditional versions of the road.