wise has always been something of a puzzle. You’d believe a Mercedes-made small-car brand would be a sure-fire hit, wouldn’t you? If you look at the success BMW has made from mini – admittedly with a fair bit of provenance behind it – the truth that wise has never truly taken off has been rather a surprise.
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Remember, this is the cars and truck that was born out of a connection in the mid-nineties with Swiss watch manufacturer Swatch. It was small, it was risk-free as well as it was cool – however it was quite awful to drive.
Smart idea #1 previews 2023 electric SUV
To be fair, there have been lots of cars and trucks throughout the years that haven’t been that great from behind the wheel, as well as it never stopped them from selling in huge numbers. So perhaps this is yet one more example of Mercedes having a hard time to handle a brand – as it is with its own Maybach, AMG as well as EQ sub-brands.
The business plan behind the wise reboot – utilizing the joint venture with Chinese giant Geely to develop new Smarts – appears like a winner, particularly with the fresh, all-electric SUV.
We’ve seen the excellent task Geely has done with Volvo as well as in reinventing the London cab with LEVC. now Lotus is benefitting from the Chinese firm’s investment, too.
However, key to Geely’s success with its foreign brands has been letting locals run them as well as supporting them – with deep pockets – all the way. speak to those in the understand as well as the firm is acknowledged as a excellent owner.
Smart might be Geely’s biggest difficulty yet. Under Mercedes management, it has never been a success as well as has never truly had a remove identity. in addition to the stalwart ForTwo model, we’ve seen different cars and trucks under different joint ventures that have never had the type of success that a ‘mini Merc’ truly should have done.
Going for an all-electric SUV developed in China makes total sense, as well as the cars and truck looks great. So perhaps this is the begin of something great for Smart. Let’s hope so.
Check out the new stylish Smart-based Brabus 92R here…